{"id":41060,"date":"2025-10-28T10:55:53","date_gmt":"2025-10-28T09:55:53","guid":{"rendered":"https:\/\/www.saveurs-metiers.be\/?p=41060"},"modified":"2025-10-30T09:32:31","modified_gmt":"2025-10-30T08:32:31","slug":"fetes-de-fin-dannee-comment-les-belges-achetent-ils-et-choisissent-ils-leurs-boissons","status":"publish","type":"post","link":"https:\/\/www.saveurs-metiers.be\/fr\/fetes-de-fin-dannee-comment-les-belges-achetent-ils-et-choisissent-ils-leurs-boissons\/","title":{"rendered":"F\u00eates de fin d&rsquo;ann\u00e9e : comment les Belges ach\u00e8tent-ils et choisissent-ils leurs boissons ?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41060\" class=\"elementor elementor-41060\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6447d8c e-flex e-con-boxed e-con e-parent\" data-id=\"6447d8c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6193684 elementor-widget elementor-widget-text-editor\" data-id=\"6193684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 l\u2019approche des f\u00eates, les achats de boissons \u2013 alcoolis\u00e9es ou non \u2013 connaissent un v\u00e9ritable pic. Une enqu\u00eate men\u00e9e par Gondola (n\u00b0298, septembre 2025) et le bureau d\u2019\u00e9tudes Buffl r\u00e9v\u00e8le les habitudes des consommateurs belges en cette p\u00e9riode strat\u00e9gique pour les enseignes du food retail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b09865 e-flex e-con-boxed e-con e-parent\" data-id=\"0b09865\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2b365f elementor-widget elementor-widget-heading\" data-id=\"b2b365f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O\u00f9 les Belges ach\u00e8tent-ils leurs boissons ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f82e630 elementor-widget elementor-widget-text-editor\" data-id=\"f82e630\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plus de la moiti\u00e9 des r\u00e9pondants (55,37 %) privil\u00e9gient les supermarch\u00e9s belges pour leurs achats de boissons en p\u00e9riode de f\u00eates. <br \/>11,41% des consommateurs se d\u00e9placent dans une enseigne transfrontali\u00e8re (France, Luxembourg, Pays-Bas, Allemagne) pour faire leurs achats. <br \/>Bien en-dessous de ces proportions, les drink centers\u00a0 (8,35 %) et les cavistes ou d\u00e9taillants sp\u00e9cialis\u00e9s (6,81 %) viennent compl\u00e9ter le tableau.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b369259 e-flex e-con-boxed e-con e-parent\" data-id=\"b369259\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6da8b9 elementor-widget elementor-widget-progress\" data-id=\"b6da8b9\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-b6da8b9\">\n\t\t\t\tDans un supermarch\u00e9 en Belgique\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-b6da8b9\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"55.37\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"55.37\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">55.37%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9217127 elementor-widget elementor-widget-progress\" data-id=\"9217127\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-9217127\">\n\t\t\t\tDans un supermarch\u00e9 transfrontalier\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-9217127\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"11.41\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"11.41\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">11.41%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c8300a elementor-widget elementor-widget-progress\" data-id=\"0c8300a\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-0c8300a\">\n\t\t\t\tDans un drink center\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-0c8300a\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"8.35\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"8.35\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">8.35%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc717d3 elementor-widget elementor-widget-progress\" data-id=\"dc717d3\" data-element_type=\"widget\" data-widget_type=\"progress.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<span class=\"elementor-title\" id=\"elementor-progress-bar-dc717d3\">\n\t\t\t\tChez un caviste ou un d\u00e9taillant sp\u00e9cialis\u00e9\t\t\t<\/span>\n\t\t\n\t\t<div aria-labelledby=\"elementor-progress-bar-dc717d3\" class=\"elementor-progress-wrapper\" role=\"progressbar\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-valuenow=\"6.81\">\n\t\t\t<div class=\"elementor-progress-bar\" data-max=\"6.81\">\n\t\t\t\t<span class=\"elementor-progress-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-progress-percentage\">6.81%<\/span>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-450f564 e-flex e-con-boxed e-con e-parent\" data-id=\"450f564\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1676699 elementor-widget elementor-widget-heading\" data-id=\"1676699\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Formats festifs : les boissons font leur show... et \u00e7a marche !<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98705c3 elementor-widget elementor-widget-text-editor\" data-id=\"98705c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les marques et enseignes rivalisent de cr\u00e9ativit\u00e9 pour capter l\u2019attention des consommateurs en rayons : coffrets cadeaux, formats XXL \u00e0 partager, verres et accessoires offerts, bouteilles collector\u2026 Et ces actions promotionnelles sp\u00e9cifiques aux f\u00eates font mouche ! Moins d&rsquo;1 r\u00e9pondant \u00e0 l&rsquo;enqu\u00eate sur 5 (18,57 %) d\u00e9clare ne pas y \u00eatre sensible.<\/p><p>Parmi les formats les plus appr\u00e9ci\u00e9s :\u00a0<\/p><ul><li>Les coffrets \u00e0 offrir avec un emballage \u00ab\u00a0prestige\u00a0\u00bb<\/li><li>Les verres de la marque offerts \u00e0 l&rsquo;achat\u00a0<\/li><li>Les coffrets de d\u00e9gustations multi-vari\u00e9t\u00e9s<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-257a095 e-flex e-con-boxed e-con e-parent\" data-id=\"257a095\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3df03f1 elementor-widget elementor-widget-heading\" data-id=\"3df03f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et les variantes sans alcool ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9cb0c elementor-widget elementor-widget-text-editor\" data-id=\"7b9cb0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Certes, les f\u00eates de fin d&rsquo;ann\u00e9e r\u00e9sonnent plut\u00f4t comme une p\u00e9riode d&rsquo;exc\u00e8s&#8230; Mais m\u00eame en p\u00e9riode festive, pr\u00e8s de la moiti\u00e9 des consommateurs sond\u00e9s (45,83 %) ach\u00e8tent des alternatives sans alcool, m\u00eame si c&rsquo;est en compl\u00e9ment des boissons alcoolis\u00e9es.\u00a0 Seule 1 personne sur 10 (9,54%) d\u00e9clare opter exclusivement pour des versions sans alcool, souvent pour des raisons de go\u00fbt personnel, de sant\u00e9 ou par mesure de prudence face aux contr\u00f4les routiers renforc\u00e9s.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-136af64 e-flex e-con-boxed e-con e-parent\" data-id=\"136af64\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84aa57b elementor-widget elementor-widget-text-editor\" data-id=\"84aa57b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Source : <a href=\"https:\/\/www.gondola.be\/fr\/news\/quelles-boissons-achetent-les-belges-en-fin-dannee\" target=\"_blank\" rel=\"noopener\">Gondola<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20f985b elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"20f985b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;headShake&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-608f7dae\" data-id=\"608f7dae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22491112 elementor-widget elementor-widget-text-editor\" data-id=\"22491112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Plus d&rsquo;inspiration et d&rsquo;infos savoureuses d\u00e9di\u00e9es au food retail et aux m\u00e9tiers de bouche ?<\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c5f3595 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3c5f3595\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/www.saveurs-metiers.be\/fr\/newsletter\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope-open\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M494.586 164.516c-4.697-3.883-111.723-89.95-135.251-108.657C337.231 38.191 299.437 0 256 0c-43.205 0-80.636 37.717-103.335 55.859-24.463 19.45-131.07 105.195-135.15 108.549A48.004 48.004 0 0 0 0 201.485V464c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V201.509a48 48 0 0 0-17.414-36.993zM464 458a6 6 0 0 1-6 6H54a6 6 0 0 1-6-6V204.347c0-1.813.816-3.526 2.226-4.665 15.87-12.814 108.793-87.554 132.364-106.293C200.755 78.88 232.398 48 256 48c23.693 0 55.857 31.369 73.41 45.389 23.573 18.741 116.503 93.493 132.366 106.316a5.99 5.99 0 0 1 2.224 4.663V458zm-31.991-187.704c4.249 5.159 3.465 12.795-1.745 16.981-28.975 23.283-59.274 47.597-70.929 56.863C336.636 362.283 299.205 400 256 400c-43.452 0-81.287-38.237-103.335-55.86-11.279-8.967-41.744-33.413-70.927-56.865-5.21-4.187-5.993-11.822-1.745-16.981l15.258-18.528c4.178-5.073 11.657-5.843 16.779-1.726 28.618 23.001 58.566 47.035 70.56 56.571C200.143 320.631 232.307 352 256 352c23.602 0 55.246-30.88 73.41-45.389 11.994-9.535 41.944-33.57 70.563-56.568 5.122-4.116 12.601-3.346 16.778 1.727l15.258 18.526z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Inscrivez-vous \u00e0 la newsletter Saveurs &amp; M\u00e9tiers<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00c0 l\u2019approche des f\u00eates, les achats de boissons \u2013 alcoolis\u00e9es ou non \u2013 connaissent un v\u00e9ritable pic. Une enqu\u00eate men\u00e9e par Gondola (n\u00b0298, septembre 2025) et le bureau d\u2019\u00e9tudes Buffl r\u00e9v\u00e8le les habitudes des consommateurs belges en cette p\u00e9riode strat\u00e9gique pour les enseignes du food retail.<\/p>\n","protected":false},"author":179,"featured_media":41063,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1],"tags":[],"edition":[],"class_list":["post-41060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"_links":{"self":[{"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/posts\/41060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/users\/179"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/comments?post=41060"}],"version-history":[{"count":5,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/posts\/41060\/revisions"}],"predecessor-version":[{"id":41083,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/posts\/41060\/revisions\/41083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/media\/41063"}],"wp:attachment":[{"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/media?parent=41060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/categories?post=41060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/tags?post=41060"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.saveurs-metiers.be\/fr\/wp-json\/wp\/v2\/edition?post=41060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}